The Creston and District Historical and Museum Society focused on expanding and engaging its audience with the help of a $2,600 Catalyst grant. The project helped to identify strengths and weaknesses of the society’s marketing to visitors, school groups and members. The study included face-to-face discussions with local teachers and existing museum members, along with phone interviews with seniors’ groups. As a result, the society fine-tuned the marketing and timing of school-related programming, and improved its tracking of members’ visits and participation for the 2009 season. The society plans to continue its communication with seniors’ groups and facilities to increase participation from this market.